Consumers Prefer Jams and Preserves Made With Wild Blueberries
Going Wild Has Its Advantages
If jams and preserves sales are important to your business, consider a Wild ingredient that will give you more of what your consumers are looking for… and a competitive new advantage for your brand.
A Taste of the Power of Wild Report Results:
Wild Blueberries vs. Cultivated
The following is a snapshot of preserves category results from the Power of Wild Research that show the advantages of choosing the right type of blueberry.
71% of all consumers say jams and preserves would taste better when made with Wild Blueberries.
62% of all consumers say jams and preserves would increase health benefits when made with Wild Blueberries.
72% of LOHAS consumers say jam products support sustainability better when made with Wild Blueberries.
Read The Complete Report
Whether on a menu or in a grocery store, people who purchase preserves prefer Wild Blueberries vs. ordinary blueberries in every dimension tested. For more jam/preserve results and consumer attitudes around the Power of Wild and how choosing Wild Blueberries vs. regular blueberries can impact purchase intent, purchase volume, securing a price premium and more, download the full Power of Wild Research Report which includes quantitative consumer findings on 16 different food service and packaged goods categories.
Download the Power of Wild Research Report
Get specific data detailing how wild blueberries boost sales in your category.