Top 5 Blogs On The Quest For Natural Ingredients

What’s driving today’s consumer preferences?

The Power of Wild Blog is The Wild Blueberry Association of North America’s trade resource for professionals looking to stay dialed in to natural food trends. Discover what thought leaders are recommending to evolve products and menus to meet the demands of today’s health focused consumers.

Over the last year, we’ve served up a diverse menu of thought-provoking articles that zoom in on industry trends and success stories. Here’s a sampling of just a few of our most popular blogs for you to snack on.

Editorial Consulting by the Culinary Institute of America

FLAVOR IS THE SUPERHERO AND REMAINS TOP REASON WHY CONSUMERS PURCHASE FOOD

Wild foods such as Wild Blueberries are a terrific option for added nutrition as they have been proven to have more vitamins and antioxidants than their conventionally grown counterparts. And they are a sustainably raised food…They are intensely flavored, acidic, sweet, no bigger than the tip of your finger, and have an enticing aroma. Read More

COMMANDING A PREMIUM PRICE: THE SECRET OF SMART FOOD BRANDS

In the food world, where experiences are particularly emotional, the promise can include ultra-delicious, specially-grown, hand-crafted, wild, or one-of-a-kind products that deliver a range of benefits – from comfort to indulgence to wellness or sustainability. Those benefits resonate with an extra appeal that can drive traffic, command a higher price, and enhance margin. Read More

“BREAKFAST ALL DAY” AND TRENDING FLAVORS FUEL SMOOTHIE AND LIFESTYLE BAR CATEGORIES

According to a survey by the National Restaurant Association, 70% of Americans wish that restaurants would serve breakfast all day long.  While breakfast could mean bacon and eggs, it has also become synonymous with granola bars, trail mix, smoothies, protein drinks, or any number of high-volume packaged foods that would have previously been put into the snack category. Read More

ON EARTH DAY, WE LOOK AT THE FOOD WE EAT THROUGH THE LENS OF WATER USAGE

Today’s sustainability movement takes many of its cues from natural systems to produce food that is economically, environmentally, and socially more responsible – and recognizes that humans are active participants through the choices we make. That’s one of the reasons why wild ingredients are growing so quickly in popularity for product manufacturers. Read More

DON’T IGNORE THE POWER OF SUPERFOODS FOR YOUR MENU

Superfoods are those foods that are high in phytochemicals and polyphenols …

These words are so scientific that they hold little romance or allure. Menuing healthy options shouldn’t be about data or big words, but about delicious, colorful, well-prepared ingredients, jam-packed with goodness – the type of poetry that draws you in and makes you have to have it. Read More