Press Releases

The Wild Blueberry Association of North America will unveil a new premium positioned brand identity as part of the launch of its new ingredient marketing campaign at the Institute of Food Technologist’s (IFT) Annual Conference, June 6-9 in Anaheim, California.

New research shows that Wild Blueberries may have a cardio-protective effect, improving vascular function and decreasing the vulnerability of blood vessels to oxidative stress.

With the latest breakthroughs in health and longevity continuing to place Wild Blueberries in the spotlight, recipes that include a daily dose of blue are inspiring unique, delicious dishes. Wild Blueberries, the resource for information about health and nutrition related to the little blue fruit, along with the Wild Blueberry News, unveils a spectrum of colorful new cooking options — not limited to breakfast — that take full advantage of this nutrient-rich powerhouse berry.

Cornell University Food Scientists Expand Testing Using Cellular Antioxidant Activity Assay

Researchers met in Maine to continue efforts to understand how Wild Blueberries prevent and/or forestall age-related diseases. Results of clinical trials shared at the 11th annual Wild Blueberries Health Research Summit revealed implications for brain health, investigations into antioxidant effects at the cellular level, and effects of blueberries on insulin sensitivity, markers of oxidative stress, and inflammation and cognitive performance.

Dr. Jim Sears says eating Wild Blueberries is one of the most important things people can do for their brains.

Mid Summer is harvest time for hundreds of local Wild Blueberry producers as their nutritious, delicious crops hit peak ripeness. Mouth-watering expressions of local pride for the cherished fruit flourish this season, and this summer’s regional celebrations are bigger and better than ever, reflecting the Wild Blueberry’s growing popularity.

Compelling research about the benefits of Wild Blueberries has prompted a surge of interest in a diet rich in this powerful, nutritious fruit. A new web site from The Wild Blueberry Association of North America has responded by offering the latest research, nutritional information and unique summer recipes.

Blueberries may have a cardio-protective effect, by significantly lowering cholesterol.

USDA’s database of antioxidant values for various foods, places blueberry juice at the top of the list among more than a dozen juices tested including pomegranate, apple, prune, cranberry and Concord grape.