LATEST NEWS: Victory for the Frozen Message

Dr. Oz & TIME Magazine Help Bring Frozen to the Public 

The American food supply is abundant, nutritionally sound and affordable – and it can be found in your supermarket.

An article written by Dr. Mehmet Oz, well-known surgeon, author and personality, in a TIME cover story called “What to Eat Now,” might include the most important message today’s families can hear when it comes to their diet. Though the idea is not exactly new, talking about it in a new way has been tectonic, and it may change, once and for all, the way we think about nutrition.

It’s a message consumers and their families are prepared for. Dr. Oz’s clear statements about frozen and canned food speak to nagging myths we’ve lived with too long. For example, is frozen food as nutritious as fresh? Today, technology allows us the taste and nutritional advantages of fruit and vegetables harvested and preserved at their peak. (In his article, Dr. Oz explains the shift in freezing that began with Charles Birdseye.) Nutrition, in fact, comes in many forms, and one is certainly frozen. Eating frozen and canned foods is an important part of how most of us can eat healthily now.

Eating for Our Time 

Today, the message to consumers that affordability, convenience, and ease is not just OK, but it can also be nutritionally sound is one embraced by families tasked with providing meals nutritious enough to stave off the increasing threat of obesity and disease. Healthy food should be, and is, achievable for all of us by shopping right at the supermarket where we can take advantage of frozen and canned food as well as fresh or when fresh is not available. Families facing squeezed food budgets and precious little time for food preparation can turn to frozen and feel good about their nutritional choices.

Dr. Oz makes his case, he says, after years of research and experience. “The American food supply is abundant, nutritionally sound, affordable,” he said of what he calls the 99% diet. (You can hear Dr. Oz talk more about this on CNN.) It’s time for all of us to throw our hats skyward to join him in celebrating frozen and the opportunity for good health for everyone.

Wild: The Best of Frozen

According to Dr. Oz, canned salmon and frozen peas are a part of eating well on a budget without sacrificing nutrition – and with no concerns about waste, a major food budget killer. Dr. Oz is also a notorious proponent of wild blueberries), and wild blueberries offer a perfect case in point: while they are harvested in Maine and parts of Canada, the frozen fresh method of freezing allows our region to supply the entire country and parts of the world all year round with the berry’s wild nutritional advantages. Live outside of these regions? Not the harvest season? Buying affordably in bulk at the supermarket? Wild blueberries are there to oblige in the supermarket’s frozen aisle, easily purchased in large bags to be used as needed anytime, always at the peak of taste and nutrition, just like they were at the moment they were frozen.

Among its many rewards, frozen allows for variety, which is one of the best way to eat nutritiously. Wild blueberries lead the pack when it comes to nutrition. A wonderful way to introduce color into your diet, wild blueberries stand out because they outperform other fruits when it comes to measuring total antioxidant capacity per serving. Because of their powerful antioxidant and anti-inflammatory properties, they can help protect against diseases such as cancer, heart disease, diabetes and Alzheimer’s. Wild blueberries are an important component of an affordable, nutritionally sound diet, not to mention a gift to mothers everywhere: have you ever heard a mother warn their child to “finish your wild blueberries”? Of course not – they are already gone.

Forging A Path to Frozen

We’ve assembled some of our favorite frozen-focused posts that have helped herald this new age of nutrition. In light of frozen’s passionate support from Dr. Oz and countless other experts, we thought it would be appropriate to look at them in a new light – as part of a revolution to bring good nutritional health to one and all.

Here are some highlights from past posts that have helped forge a path to frozen.

Saving Your Frozen for Processing? You’re Missing Out
That frozen is only for food processing is a once widely held belief is changing rapidly. Today, frozen wild blues are an ingredient that works in more than smoothies. IQF freezing means each berry maintains its size and structure. That means we can bake with frozen when the individual berry is important, or thaw them for use in any number of toppings, salads and entrées.

Frozen Fruit Myths…Debunked!
Here, the myths of frozen face incontrovertible evidence to the contrary. Think frozen means a glob of ice or a square of green? Not a chance. Not premium quality? Nope. Less nutritious than picked from a field? No sir. Get hip to the next generation of frozen and dispense with the old school beliefs.

Milk, Eggs, Butter….and Frozen
Got frozen on your list? Here’s why you should. Frozen can eliminate kitchen prep time, it’s easy to work with, and it’s there when you need it – in your freezer, as good as the day you purchased it.

Frozen Bombshell: Why Nutrition No Longer = Fresh
Consumers have wisely tuned in to foods that offer competitive prices and low waste. They’ve had to. From the ultimate foodie to the frying-pan challenged, we all need healthy ingredients that are affordable and available. Thinking “frozen” as well as “fresh” offers the answer.

Embrace the Brrr! 5 Summer Fruits to Eat Frozen This Winter
Got a yen for summer fruit but the mercury is low? Enter frozen! Find out how you can eat mangoes, peaches and wild blueberries as if it’s the height of the summer (and not have to pay more.)

Help make the case for frozen! Check out these 10 Fruity Reasons to Visit the Frozen Aisle.

Latest Health News: Healthy Eating is Affordable

Sweet Decisions Berries and Doughnuts fr by Pink Sherbet Photography, on Flickr
Creative Commons Attribution 2.0 Generic Licenseby  Pink Sherbet Photography 

A recent study about nutrition is making a lot of headlines this month. The news is not so much a nutritional breakthrough as a rethinking of an old idea. While some consider the USDA study just a new way to crunch nutritional data, it may contribute to a major shift in how we view the cost of being healthy.

The report concluded that eating healthy food is more cost effective than eating poorly. It’s a conclusion that debunks accepted wisdom that it’s cheaper to eat a diet loaded with sugar and fat than it is to eat more nutritious food. Such assumptions, based on calorie-to-calorie comparisons, have been supported by previous studies, including one conducted by the University of Washington Nutritional Science Program in 2010, and has led many to point the finger at a broken food system that particularly affects low income families. Unhealthy foods full of calories – like cereals, pastries and fast food – could be purchased cheaply, while the price-per-calorie of fruits or vegetables was much higher in comparison, stated previous studies. Poor eating habits were understandable, if unfortunate, because it was the cost-effective choice.

The USDA study could begin to change this way of thinking.

The Study 

According to the USDA report, “fruits and vegetables are often cheaper when you calculate the cost in a smarter way.” This new calculation was the result of researching 4,000 foods and analyzing price per calorie, price by weight, and price by average amount consumed. Previous calculations that guided the “junk food is cheaper” conclusion measured only price per calorie. Researchers found that fruits and vegetables were cheaper when taking into account the amount of vitamins and minerals they provide – that is, they give more “bang for the buck”. In addition, more satisfaction can be derived by higher amounts, One article about the USDA study shows a plate of nutritious food (broccoli and berries) compared with calorically comparable junk food amounts like M&Ms and chips. The amounts of nutritious food dwarf the junk food portions. The message is that healthier food is the better value after all.

In fact, before the onslaught of headlines this month, Mark Bittman wrote an article for the New York Times that questioned this entrenched idea that junk is more affordable. (We talked about his article in a previous post.) Like the researchers cited in the USDA study, he mentions beans and lentils as inexpensive foods that provide high nutrition, high volume, and serve as great nutritional meat alternatives. Bittman also cites roasted chicken, rice, pasta, other grains, and vegetables as less expensive alternatives to cheaper fast or processed food, arguing against the idea that grass-fed meat and high priced organics are the only ways to eat healthier.

A Crack in Food’s “New Calculation”?

By all accounts, nutrition is the best way to avoid health problems, prevent disease, and reduce the myriad issues that accompany weight gain. But previous conclusions about the high cost of staying healthy have been reiterated thousands of times in writings and discussions about the health crisis. Understanding more about food and its nutritional and monetary value by looking at it in a new way – with a “smarter calculation” – may indeed provide a way to break us out of a learned helplessness when it comes to eating better.

At the same time, the study does not factor in crucial elements that lead to that value – like cooking. That roasted chicken with lentils may be pound smart, but it doesn’t calculate for preparation time or for the knowledge about how to cook. It neglects to take into consideration that we must 1) understand the importance of nutrition and how to get it,  2) know how to cook and prepare real food, and 3) have the time it takes to do it for ourselves and our families.

Also, the reality of nutrition is that better food must be available. The growth of supermarkets in urban areas and farmer’s markets is encouraging. Improved cafeterias are changing the health of our kids. Health efforts for employees that include distributing menus from places that offer fresh foods and spending lunch breaks walking has changed the health habits in many workplaces. But the “fast food mile” we drive by on the way home from a long work day can destroy good eating habits, even when money is not an issue. Good food must be available for us to have the option to choose it, and its availability must slowly replace the abundance of poor food choices in our homes, schools, and communities.

Changing Food Value By Buying Frozen 

With news of the new food value calculation, the mention of frozen surfaces over and over again. Taking advantage of frozen fruits and vegetables is one of the easiest ways we can significantly change how we invest in our health. Here’s why:

  • Frozen fruits and veggies are just as nutritious as fresh if not more. Understand why that is.
  • Frozen means nutritious foods like wild blueberries, one of the highest antioxidant foods there is, are available every day of the year, at your supermarket and in your freezer.
  • Frozen can be purchased affordably in bulk. Buy a bulk bag of a frozen fruit or vegetable, and it stays for weeks in your freezer. That means there is no waste, a major contributor to rising food bills.
  • There is no prep. Frozen is easy to use and cook with.

How do you weigh in on food values? What’s the most appropriate way to measure the cost of a meal? Should food by measured by calorie or by portion size? What’s the most nutritious meal you can make on the cheap? Let us know.

Saving Your Frozen for Processing? You’re Missing Out

A recap of the 2011 Berry Health Benefits Symposium includes some interesting data about those small nutritional gems we know as berries. All varieties were under discussion this year at this California symposium, including strawberries, raspberries, blackberries, and blueberries, as participants piled on the evidence for the berry’s superfood status and the impact they have on health.

Berries seem destined to be in the spotlight. Research continues to uncover their powerful anti-aging properties and scientists continue to learn more about the important role they play in disease prevention, including skin cancer, colon cancer, brain health, and vision, even obesity. However, there is one point in this recap we take issue with:

“Unless you live in Maine, the fresh blueberries you eat are of the ‘high bush’ type. The ‘low bush’ or wild blueberries of the northeast (including Canada) are much smaller and have a very short season. They are mostly frozen and used in food processing.”

It’s true that the northeast shines when it comes to wild blueberries, and the point that wilds are only indeginous to the areas of Maine and Canada is well taken: it’s what makes this little blue berry so unique! However, this interesting fact requires some clarification. On behalf of frozen wild blueberry lovers across the nation, we felt compelled to make these two points to ripen the berry discussion:

#1. Actually, they may have a short season, but the wild blueberries harvested in Maine and parts of Canada supply the entire country and parts of the world. Maine, for example, produces about 38% of the world’s wild blueberries and 15% of all blueberries in North America. Between Maine and Canada, around 204 million pounds of blueberries are harvested per year!

It’s becoming more and more common to live outside of Maine and still enjoy the benefits of wild — thank goodness, since the best way to get the most powerful dose of antioxidant benefit is to make sure you are buying wild, or lowbush berries.

Wild are smaller and have a higher skin-to-pulp ratio, and the skin is where the advantages reside. So while you may have trouble procuring a just-picked pint of wild blueberries outside of Maine or Canada, frozen wilds are available widely. You’ll find them in New England, in the South, in the West, even in California! Find out where to buy frozen wild blueberries.

#2. The idea that frozen is used primarily in food processing is simply short-sighted.

First, frozen is the best thing that has happened to nutrition since the icebox became the refrigerator. Frozen produce of all varieties provide a nutritious solution for families looking to make healthy eating more convenient and affordable.

What’s more: chefs love frozen wild blueberries and use them widely. Among our many interviews with chefs and cooks using frozen wild blues, the consensus is clear: they hold a sweet, complex flavor after baking because they are not as acidic as some fruits. They maintain their flavor nicely compared to other berries as well, and they stay truer to their original form. While some berries are processed, they are overwhelmingly used in recipes where they are not: wild blueberries can handle being mixed much more easily than a number of other fruits, and they are often used when the appearance of the whole fruit is important.

Second, frozen is as nutritious as fresh, and individual quick freezing (IQF) means berries are frozen at the peak of freshness in a way that preserves the whole berry: no blocks of ice, no cylinders of puree. Just all the wonders of wild blues. Yes, frozen is perfect for smoothies, but they are also perfect for most any purpose where fresh is used.

So, if you are saving your frozen wild blueberries for processing only, your missing out. Frozen wilds are much more versatile! Here are some of the many ways to take full advantage of their taste, texture, and nutrition, no processing involved:

In any recipe that calls for blueberries. That includes salsas and sauces, pies and cakes, crisps, grunts, crumbles and crème brulee.

As a topping. Wild blues add a colorful crown to many foods, no processing required. In fact, they are perfect for times when the appearance of the whole fruit in all its individual glory is needed. That includes yogurts, cereal, pancakes, and many uniquely delicious and colorful entrées, including fish, pork, and chicken.

On their own. Thaw (and strain a little, if you like) your frozen wild blueberries overnight, defrost in the microwave, or simply leave them on the counter briefly, and consume them with a fork, by hand as a snack, or scoop them out as a side for a sandwich or salad, au naturel. Each individual berry is beautiful preserved. And that blue on your fingertips is the stamp of rich nutrition—any time of year.

Berries from Coast to Coast

Kudos to California’s Berry Benefits Symposium for getting the word out about the wonders of berries. In Maine, the Bar Harbor Group dedicates itself to continuing nutritional research as it relates to berries as well. Each year, researchers and scientists from around the country gather to share ongoing research and findings about nature’s true nutritional jewels. In past years, presentations taking place at this famed summit have included research involving disease prevention and anti-aging, cancer, heart disease, Alzheimer’s and macular degeneration. We’ll keep you posted about this year’s summit, taking place during the summer.


Did you know? Frozen wild blueberries can remain ready to eat in the freezer year round, and the individually quick frozen method means they can remain frozen for over two years without losing their flavor or nutritional value. Love your frozen? Tell us why!

You Can Trust Allison Fishman

The “Skinny” Cook Finds the Recipe for Healthy, Shameless Eating 

The author of You Can Trust a Skinny Cook talked exclusively to Wild About Health about the myth of the microwave, how to maximize servings, and why wild blueberries make her happy.

Allison Fishman admits she kind of loves the fruit and vegetable serving requirements. When she’s away from home working, she leaves those picking up fast food sandwiches to their own devices, and insists on yogurt and berries instead. Recently, while working on a shoot at the Cooking Light offices where she is a contributor, Fishman was delighted to discover the cafeteria stocked with yogurt parfaits with a layer of blueberries. “It’s kind of fun on the road when you can get those things,” she says. “If my goal is to have those six to nine servings, then OK, bacon, you’re going to have to wait.”

You have to trust someone who has that sort of commitment. And about the rest of the servings? No problem. One of her recent on-the-road meals at a Alabama steakhouse started with a celery and carrot appetizer with dressing (one to two servings) followed by a salad (another serving or two), roasted cauliflower (serving), and creamed spinach (serving). Then, she ate half of her steak. “That’s the way to eat,” she says.

“After a lifetime of trying to diet, suddenly there it was. There was the solution.”

Fishman knows how to eat – even at a steakhouse on the road – from experience. She may be the author of You Can Trust a Skinny Cook, but she doesn’t consider herself skinny. “I’m not a naturally skinny person. I don’t come from skinny people. I’m 5’6″, 135 pounds. I’m curvy, and that’s they way it’s going to be,” she says. But she has been bigger. After working a corporate job for ten years, she had been eating out and traveling a lot, and she had gained a lot of weight.

“I was going out to Boston and Manhattan and having wonderful meals and then cooking at home and having bad food. I was microwaving frozen diet dinners or having diet snacks. And I was getting heavier,” Fishman says. “It was this weird, sort of sad space I was in.” When she finally tired of the corporate world, she did something surprising. She went to culinary school – not because she aspired to be a professional chef, but because she wanted to learn how to cook.

“I thought, I can’t be the only woman suffering in the kitchen,” she said of her culinary ineptitude. “There’s an assumption that women are domestic and have these kitchen skills, and quite frankly, they are not things you are born with.” At culinary school, she cooked and ate more than she had in her life, and she shrank. “I remember my sister-in-law saying, ‘We need to go to Nordstrom’s. Your clothes don’t fit’. I realized that I was suddenly learning good cooking techniques, I was cooking vegetables and grains for the first time, and making taste and flavor the priority. Through doing that, I was naturally making better food that was better for me.”

It was a message that resonated. Fishman went on to co-author the bestselling book Cook Yourself Thin, and to serve as the co-host of Lifetime’s Cook Yourself Thin and TLC’s Home Made Simple. You Can Trust a Skinny Cook is her latest book, and it includes recipes and cooking techniques for home cooks who want to eat well and maybe get a little skinnier in the process. Recipes accompany nutritional information as well as a complement of tips for taking in fewer calories without giving up flavor, taste, and satisfaction.

“We are defrosting, we are reheating…we are in a culture of 20 minute meals.”

One of Fishman’s goals is to debunk the notion that eating can be effortless. She says that we tend to buy into a myth that might have been born with the microwave: that if we’re spending time doing something, there must be something wrong with us. “Cooking has gone from something that we have to do to take care of ourselves to something that’s optional,” she says. She likens it to any daily activity like snow shoveling to get the car out in the winter, or showering. “When people brag about not cooking, I think, do people brag about not showering? ‘I don’t shower, showering takes so much time…what a pain!’ But it’s a part of taking care of yourself. And cooking to me is one of those things.”

At the same time, her recipes are by no means difficult. They were tested by novice cooks and chosen based on their ease, as well their very high standards of flavor and quotient of fun. She includes a gazpacho that takes 10 minutes, for example, and an nearly effortless a Creamy Cucumber Soup. But if making a meal takes more than 20 minutes, Fishman says that’s not a bad thing: “I’d rather spend one hour three nights a week and have delicious leftovers.”

It’s no surprise that Fishman included recipes that feature a lot of fruits and vegetables. While she doesn’t care for fruit and veggie “sneaking”, she uses them to both enhance and enlarge servings. “I put them in so you know about it, and you enjoy it,” she emphasizes. She acknowledges that Americans are used to chewing (“and chewing, and chewing”) and her recipes warrant plenty. In fact, many of the inclusions in You Can Trust a Skinny Cook are favorites in lower calorie versions. But calories aren’t diminished through low-cal methods and fake-food substitutions. They disappear through cutting portions – a flourless chocolate cake that could extravagantly serve eight, actually generously serves 12 – or through Fishman’s version of portion “stretching” that actually adds to the flavor.

One tasty example is Fishman’s Spicy Peanut Noodle recipe which incorporates eight cups of Napa cabbage in addition to the noodles. Rather than a skimpy cup of peanut noodles, families can linger over two-cup servings instead, savoring the spicy sauce along with generous amounts of red pepper, jicama, and cabbage. In a recent cooking demo for Wild Blueberry and Peach Bread Pudding, the resulting servings simply heaped with fruit. The only ingredient that could be considered a lower calorie replacement was from a more caloric bread such as a brioche to an Italian bread. She explains, “I’m cutting out the calories that you don’t taste anyway.”

“I want to have the whole fruit – the whole berry.”

“It makes me smile to have them,” Fishman says of using berries as an ingredient in her cooking. “I know I’m doing something good for myself.” Flavor is always the priority for her, and berries are put to delicious work in this regard. Wild blueberries serve a calorie-saving purpose that only enlivens flavor. Her Blueberry Banana Bread uses frozen blueberries as a replacement for chocolate chips, for instance – a decision that turned 600 calories (in a cup of chips) into 60. And when the result is Blueberry Banana Bread, well, that’s a pretty painless sacrifice.

Fishman is also a persuasive proponent of keeping the pantry full – she has to be. She also works as a personal coach helping clients achieve healthier ways of eating. (For Cooking Light she works with a different reader every month to help them adopt a new healthy habit.) They must eat well and eat heartily, so they need easy access to good food.

She considers a stocked freezer a crucial part of a stocked kitchen. She effuses about frozen peas, frozen corn, and frozen wild blueberries. “Your freezer should be full of frozen fruit and frozen vegetables so that when you go to make a meal they are right there,” she says. She avoids “drinking” her calories in health drinks and juices, opting instead for the whole fruit, saying, “I want to have the skin, and I want to have the fiber.”

Having frozen is her ideal method, because, she says, “it’s they best way to get the whole berry.” She also likes the cost savings of frozen, and uses frozen wild blueberries in all of her recipes that call for blueberries, with the rare exception of those used to garnish lemon tarts, where she opts for fresh.

While wild blues have a strong showing in Fishman’s book, it also features fabulously tasty dishes from soup to dessert, including 352 calorie Salmon with Dill Sauce, and a 221 calorie New England Clam Chowder. There’s no stronger evidence that this is a delicious marriage of love for health and love for food. Ready to find your own inner skinny?

Check out Allison Fishman’s You Can Trust A Skinny Cook.

Milk, Eggs, Butter….and Frozen

Recently, we came across an article at EatingWell.com which posed the question, “Are we sacrificing nutrition by opting for frozen?”

Our first thought was: Are they living in the dark ages?

Then, we saw the date: 2007. It all made sense. Four years ago, they would have been forgiven for asking this legitimate nutritional question. Frozen myths circulated. The IQF method of freezing fruits and vegetables remained unclear to some consumers. And, because of a seemingly stable economy and a health crisis that was still in the nascent stages of publicity, consumer demand for solutions to eating well for less money was still at a dull roar.

Today, those frozen peas aren’t just taking up space until the next sprain. We know frozen preserves all the nutrition of fresh, and perhaps more, since frozen fruits and vegetables are processed at their peak, not before, as they often are in anticipation of the selling cycle. And, manufacturers have responded by providing bigger bags for bulk and economy, small serving sizes for convenience, re-sealable bags, and more variety. Now, when we head to the supermarket for staples, we get the milk, the eggs, the butter, and the bag of frozen.

The future is here. Nutrition, availability, and cost are immediate associations when we think of frozen. Here are a few other reasons to think of frozen as one the best things to happen this century besides phones smaller than shoeboxes: 

Frozen fruits and veggies eliminate kitchen prep. Stop thinking that you can only get your fruit and veggie nutrition if you have to cut, chop and peel. Suffering for your supper is simply not a requirement in the age of frozen. Frozen veggies, for instance, are often chopped (broccoli), peeled (squash) or prepared (spinach) for our convenience, as are fruits that can otherwise be time-consuming to denude – like pineapple, for instance.

Frozen is easy to work with. The IQF method preserves the individual integrity of the fruit or vegetable. That means that unlike regular freezing methods of yore, excess water is not an issue, and mushy product is avoided. The resulting quality is perfect for cooks. Frozen fruits like blueberries can be easily folded into other ingredients and can be substituted for fresh without sacrificing flavor.


Frozen is there when you need it. The convenience of having healthy food available anytime you need it cannot be overstated. A quick pour of bell pepper from a freezer bag can liven up a pasta dish. A sprinkle of kale can make a soup pop. Frozen spinach can take tortellini from dull to brilliant. Whatever you’re making, if you’ve stocked up on frozen staples, you can make a dish healthy and colorful at the drop of a hat and never waste a bit.

Expand Your Frozen Repertoire 

In their post, Frozen Produce: My favorite Kitchen Staple, Fruits & Veggies More Matters shares some fruits and veggies that might not be top of mind when it comes to frozen. While they are quick to point out that blueberries are a fabulous frozen staple because of their high nutritional content and versatility that spans oatmeal and beef (tell us about it!), their article reminds us of some other great frozen options as well.

Edamame, for example, is a healthy snack that can be stocked in the freezer, and frozen butternut squash is another great seasonless suggestion that makes preparation easy – none of the usual cutting, seeding and peeling.

They are all great ideas to use as inspiration for when you go browsing in your frozen produce section. You can see what you’re missing out on when it comes to expanding your frozen repertoire – and increasing the daily servings that are so important for your health and longevity.