Why Choose Frozen Wild Blueberries?

Frozen foods tend to get a bad reputation for being unhealthy and hyper processed, but truth be told, you can actually find amazing and nutritious healthy food options in the frozen foods aisle – especially when it comes to frozen fruits and vegetables. Since the concept of flash-freezing fruits and vegetables was invented in the 1920s, frozen foods have become a staple many people rely on for weekly meals. As of 2022, the American Frozen Food Institute reported that 99.4% of U.S. households consume frozen foods. And while many people question the nutritious benefits of frozen fruits and veggies, it’s actually been found that they possess a higher nutritional value than those of their fresh counterparts.

Exhibit A: Naturally grown and nutritiously delicious wild blueberries. 

These tiny, potent berries are tasty whether they’re consumed frozen or fresh, but frozen wild blueberries are frozen at peak of ripeness, locking in nutrition benefits and taste. So, in this case, frozen is actually fresher. In honor of March being National Frozen Foods Month, we’re dishing on why this is the case.

The Benefits of Flash Freezing Wild Blueberries

Did you know that:

  • Flash freezing fruit locks in fresh taste, nutrition, and convenience
  • Research shows frozen fruit is often nutritionally superior to its fresh counterpart
  • 40% of all food produced in the United States is not eaten before expiration. Frozen food can help reduce the food waste epidemic in the United States.
  • Frozen food generates 47% less food waste than ambient and chilled food in the home

What can we say…the facts don’t lie!

The Wild Blueberry Journey: Harvest to Household

Wild blueberries are harvested in Maine, right where Mother Nature put them more than 10,000 years ago. Harvest season takes place annually in July and August and over 90% of the crop is flash frozen at the peak of ripeness so you can enjoy the taste of Maine summer all year long. To make sure you’re getting true wild blueberries, you’ll want to visit the frozen fruit section of your local grocery store and double check that the package says “wild” on it. 

So, how do these little blue gems get from harvest to your table? Here’s the journey of frozen wild blueberries:

  • Hour 1: Picked at peak of ripeness
  • Within 24 hours: Washed and flash frozen to lock in key vitamins, minerals, and tasty goodness
  • Ready to enjoy, well…whenever: delivered to the frozen foods aisle of your local grocery store, ready for you to bring home!
  • Extended shelf life: Good for about 6-9 months if kept constantly frozen

Unlike wild blueberries, ordinary blueberries can be planted anywhere and grow year round. Their journey is a little different than frozen wild blueberries. Let’s dive into the differences in the journey of an ordinary blueberry from farm to table:

  • Day 1: Picked before they’re ripe
  • Day 2-8: Transported, packed, and distributed to grocery stores 
  • Day 9-14: Arrival at grocery store 
  • Day 15-20: Purchased and eaten at home
  • Short shelf life: Should be eaten within one week of purchase 

So, now you know, frozen is fresher – and just as nutritious and delicious as fresh. 

And the best part? Wild blueberries are versatile! Keep your freezer stocked so you have easy access to frozen wild blueberries to blend in your smoothies or to top off your oatmeal year round.

If you want to learn more about why frozen really is fresher, check out the Wild Blueberries website for more information. Happy Frozen Foods Month! Celebrate by picking up some frozen wild blueberries from your local grocery store (just make sure it says “wild” on the package).

5 Reasons to Buy Frozen Fruits and Veggies + Wild Blueberry Buddha Recipe

You may remember the saying, “Fresh is best.” You might even still believe it! But thanks to a growing body of research on the nutrition benefits of produce we now know that fresh produce isn’t any better than frozen. In honor of National Frozen Food Month this March, we’re going to be busting some myths today around frozen fruits and veggies!

Great Nutrition: A number of studies show that there are minimal differences in the nutrient content of frozen versus fresh produce and in some instances, frozen has even more nutrients than fresh! Frozen fruits are generally picked at peak ripeness, when they’re most nutritious and the freezing process helps lock in those nutrients. In fact, Wild Blueberries are frozen fresh within 24 hours of harvest, when their flavor and antioxidant goodness are at their ultimate peak!

Less Food Waste: Another benefit to choosing frozen fruits and vegetables is their long shelf life! Fresh fruits and vegetables are at greater risk for spoilage and food waste, but frozen allows you to buy in bulk without the worry of your produce going bad.

Higher Consumption: In fact, one study found that people who purchase frozen fruits and vegetables consume significantly more produce than those who don’t purchase frozen. So if you’re looking to increase your fruit and veggie intake, frozen produce may be your answer!

Smaller Grocery Bill: Purchasing frozen produce can also help keep your grocery bills down. Frozen fruits and vegetables are generally less expensive than fresh. For instance, a 10-ounce bag of frozen fruit is about the same price as six ounces of the fresh fruit. The USDA has a nifty interactive chart you can use to compare the cost of fresh vs. frozen produce.

Enjoy When Ready: I love stocking my freezer with frozen produce because it takes the pressure off of having to consume it all within a short period of time. With frozen produce, I can eat it when I’m ready for it, rather than when it’s ready for me. With 99% of the Wild Blueberry crop being frozen, I can always count on having Wild Blueberries on hand in my freezer.

My latest recipe using frozen Wild Blueberries capitalizes on the trend for grain bowls or “Buddha Bowls.” While this recipe calls for fresh produce, feel free to substitute it with frozen. You can easily substitute Swiss Chard for frozen spinach, and I recently heard that you can now find frozen avocados on the market, too! Wins for frozen produce all around!