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Measuring Antioxidant Activity

Wild Blueberries emerged as the leader in total antioxidant capacity (TAC) per serving using a laboratory research procedure called Oxygen Radical Absorbance Capacity or ORAC. The ORAC procedure was developed by Dr. Guihua Cao, a physician and chemist at the USDA Jean Mayer Human Nutrition Research Center on Aging in Boston. A recent advancement in the measurement of antioxidant activity in foods is the cellular antioxidant activity (CAA) assay, developed by the Cornell University Department of Food Science. The CAA assay provides information on the uptake, metabolism, distribution and activity of antioxidant compounds in cells. Lead researcher Rui Hai Liu, Ph.D., used the CAA assay to determine that Wild Blueberries performed better in cells than cranberries, apples and both red and green grapes.

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Wild Blueberries Are The Leader in Antioxidants

Wild Blueberries deliver a potent antioxidant punch — in fact they have the highest antioxidant capacity per serving, compared with more than 20 other fruits.¹ Using a lab testing procedure called Oxygen Radical Absorbance Capacity (ORAC), USDA researcher Ronald Prior, Ph.D., found that a one-cup serving of Wild Blueberries had more total antioxidant capacity (TAC) than a serving of cranberries, strawberries, plums, raspberries and even cultivated blueberries. Wild Blueberries also outperformed selected fruits in an advanced procedure known as the cellular antioxidant activity (CAA) assay, a new means of measuring bioactivity inside cells. The study was conducted by a Cornell University research team led by Dr. Rui Hai Liu. Simply put, this makes Wild Blueberries powerful allies in the quest for good health.

”Wild Blueberries are stars in terms of their antioxidant capacity.” Dr. Ronald Prior, lead researcher at the USDA Arkansas Children’s Nutrition Center and Agricultural Research Service.

¹ Journal of Agricultural and Food Chemistry, 2004, 52: 4026-4037

Antioxidants Fight Aging, Cancer and Heart Disease

Wild Blueberries provide powerful, natural anti-aging and disease prevention qualities.

Here’s why antioxidants are such a hot topic today: they help our bodies protect against disease and age-related health risks. Every day, our cells wage a battle against free radicals - unstable oxygen molecules associated with cancer, heart disease and the effects of aging. Dietary antioxidants come to the rescue. These phytonutrients, natural substances found in fruits and vegetables, neutralize free radicals and help prevent cell damage. Antioxidants also protect against inflammation, thought to be a leading factor in brain aging, Alzheimer’s disease and other diseases of aging. The potent antioxidants found in Wild Blueberries include flavonoids and other phenolics such as anthocyanins; Wild Blueberries are higher in anthocyanin content than other fruits and vegetables.

Healthy Aging: The Power Of Blue

The Wild Blueberry’s role in disease prevention, brain and heart health.

Potent antioxidants are highly concentrated in the deep-blue pigments of Wild Blueberries. Scientists around the world are studying the ways in which the Power of Blue^TM may help combat disease and promote healthy aging. The many potential health benefits of Wild Blueberries include:

• Brain Health: Ongoing brain research shows that blueberries may improve motor skills and actually reverse the short-term memory loss that comes with aging, making blueberries a natural “brain food.”
• Cancer Prevention: Research shows that blueberry compounds may inhibit all stages of cancer.
• Heart Health: Research indicates that blueberries may protect against heart disease and damage from stroke.
• Urinary Tract Health: Like cranberries, blueberries may help prevent urinary tract infections.
• Vision Health: Research around the world has indicated that blueberries may improve night vision and prevent tired eyes.
• Learn more about the health benefits of this superfruit: The latest blueberries health studies are summarized in Blueberry Research.

Deep-blue Wild Blueberries may be “one of the best age-proofing foods in your diet,” according to James A. Joseph, Ph.D., co-author of The Color Code and lead researcher at the Jean Mayer USDA Human Nutrition Research Center on Aging.

A Daily Dose Of Blue™

A healthy food that’s delicious every day.

The USDA’s Dietary Guidelines for Americans are clear: Eat fruits and vegetables every day! Consumers looking for delicious ways to get the recommended amount of fruit into their daily diets — 1 to 2½ cups — will find Wild Blueberries the ideal choice. Just ½ cup of Wild Blueberries delivers one fruit serving and is a good source of dietary fiber. It’s a Daily Dose of Blue that’s easy, tasty and so good for you.

Naturally Nutrient Rich

More nutrients per calorie, and antioxidant rich.

Nutrition experts agree, “more matters” when it comes to eating fruits and vegetables. In fact, nutritionists are learning that a healthy diet rich in colorful fruits and veggies may help with weight management and may even reduce the risk of some cancers, diabetes and other diseases. Wild Blueberries are a naturally nutrient-rich choice. At just 45 calories per serving, Wild Blueberries are packed with antioxidants and deliver substantial nutrients for every calorie consumed.

Children	Girls	Boys	Women	Men
2-3 yrs old 1 cup fruit 1 cup veggies 4-8 yrs old 1-1½ cups fruit 1½ cups veggies	9-13 yrs old 1½ cups fruit 2 cups veggies 14-18 yrs old 1½ cups fruit 2½ cups veggies	9-13 yrs old 1½ cups fruit 2½ cups veggies 14-18 yrs old 2 cups fruit 3 cups veggies	19-30 yrs old 2 cups fruit 2½ cups veggies 31-50 yrs old 1½ cups fruit 2½ cups veggies 51+ yrs old 1½ cups fruit 2 cups veggies	19-30 yrs old 2 cups fruit 3 cups veggies 31-50 yrs old 2 cups fruit 3 cups veggies 51+ yrs old 2 cups fruit 2½ cups veggies